It is well known that the gaming industry is years ahead other creative industries thanks to their innovative and engaging approach. However, like in many other sectors, inequality, both social and gender, are very present.
Lucy gave us her view on the positive changes that games are bringing. Although there is still a long way to go, the games are proving to be inclusive and that’s why their community is so loyal and engaged.
At the end of the chat, Lucy offers her three top tips for brands looking to access new audiences through partnering with games.